As a marketer, you must evaluate your positioning to help you expand your brand visibility. As an element of marketing, positioning should indicate whether your products resonate with the target audience by offering custom solutions. Below are the top five positioning strategies.
1. Positioning on SEO
Search engine optimization plays a pivotal role in improving your website’s visibility on search engine result pages (SERPs). By having a top rank on search engines, you can generate more organic traffic to your brand. Therefore, you should invest in both on-page and off-page SEO to improve your positioning.
2. Social Media Marketing
According to Statista, over 36 billion people were using social media globally in 2020. As a marketer, you need to capitalize on this influx of social media users. To achieve this goal, you must engage with your target audience on the social network while providing relevant information about your brand.
3. Quality Content
Some marketers have poor positioning due to poor content. Remember, information relayed to the target audience needs to be relevant and resonate with consumer needs. Therefore, you need to optimize your content from time to time to keep up with market changes.
4. Competitor Based Positioning
As a visionary marketer, you may opt to base your positioning on competitors. The strategy involves a deep understanding of competitor products and responses from consumers. Using these aspects as a reference point, you can build your brand to provide unique solutions to your consumers.
5. Positioning Based on Quality
One way you can stand out from your competitors is by providing luxurious or high-quality products to consumers. The strategy entails aligning your brand with a reputation of prestige as opposed to pricing. Notably, the quality-based positioning is long-term as it focuses on building the desire for consumers to purchase your product regardless of the price.
Due to the ever-changing dynamics of the marketplace, it is advisable to review your positioning strategies from time to time. This will ensure that your brand visibility is consistent. That said, feel free to contact our esteemed team at Magis Funding for more information.